SIA Town Hall Series – Inclusion in the Winter Industry – Creating Inclusive Content
Thursday, April 8, 2021, 10 am MDT
As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work and committed to change in their business. It’s time to learn about what it means to “walk the walk” of inclusive change. These sessions will focus on tactical tips and tools for our attendees in their organizations.
Creating Inclusive Content
This session will examine the importance of creating content that reflects and connects with diverse communities and how to build stronger connections through content.
Moderator: Stan Evans, Stan Evans Photography and Social Studies Show
- Virgil Abloh, Chief Executive Officer, Off-White
- Jason Brown, VP Marketing, Foot Locker, Kids Foot Locker and Foot Locker Women
- Karin Kildow, Head of Social Media at Beyond Meat/Uninterrupted & Founder of Content Capital