BN3TH Underwear Grows Despite Global Pandemic
While many brands put guardrails in place over the last year to secure their future, BN3TH Apparel soared. In the past six months, BN3TH has almost doubled its headcount at HQ, added 15 sales reps, more than doubled revenues and continues to sell out of inventory.
Expanding their reach, they made massive strides across North America in both the direct-to-consumer channel and premium wholesale partners, opening 135 new accounts across the US since solidifying a top-tier sales force in July of last year. The team has already added another 41 to that number in Q1 of 2021.
BN3TH has been providing Aha! moments to anyone trying on a pair of their Radically Better Underwear. Through word-of-mouth and grassroots campaigns that drive customer obsession and intrigue, their fast-growing social media channels show BN3TH has become the underwear of choice for legendary lifeguards on the North Shore of Hawaii, NFL superstars, some of the best action sports athletes on the planet, and casual lifestyle fans. BN3TH has quickly become the only waistband to look for in an increasingly competitive landscape.
BN3TH’s successes are advanced by innovation after innovation and lean heavily on their environmental and sustainability efforts and their patented (and patent-pending) products which bring a new level of performance-enhancing comfort to their super loyal and fast-growing fan base.
“It seems like every store we go into, every conversation we have, customers are asking for BN3TH. The word-of-mouth has been insane, and it’s something I’ve honestly never seen or been associated with before. BN3TH’s sustainability and innovation story has been a perfect conversation-starter and it resonates with everyone we come in contact with. It’s the fit, fabric and function that continually keeps them coming back for more. “– Matt Keenan, Director of Sales, North America.
BN3TH can be found across the US including these incredible retail partners; EVO, Blue Zone, Wave Rave, REVOLVR, Zappos, Surfside, Surf Ride, Hansen’s, IWS, BC Surf and Sport, Sun Diego, Val Surf, Spyder, Hanger 94, Sun and Ski, Hobie, Sunrise, Quite Storm, Real Watersports, Faria’s, Heritage Surf and Sport and many more.
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.