Greenhouse App Celebrates Up-Cycling with a Limited-Edition Collaboration
Today, Greenhouse announces its latest collaboration with American heritage brand Russell Athletic, Dao-Yi Chow’s O-1, and designer Nicole McLaughlin, who join forces for an upcycle capsule collection to be sold exclusively on the Greenhouse app.
The Nicole McLaughlin, O-1, and Russell Athletic collaboration will launch during Earth Month and look to champion upcycle garments’ environmental benefits. The capsule collection consists of repurposed overstock Russell Athletic garments by breathing new life to create a curated three-piece collection. The fully upcycled collection features hoodies courtesy of Chow and O-1 and a tote bag in two sizes by McLaughlin. The collection is topped off with a pair of slides designed by McLaughlin created using upcycled hats.
The exclusive joint project taps New York-based designer Nicole McLaughlin who is widely recognized for her exploration around upcycling and sustainable fashion and Dao-Yi Chow who is known for his New York streetwear collection and affinity for sustainable fashion. This collaboration reflects each brands’ innovative spirit and a conscious approach to upcycling.
“We’ve been a big fan of Nicole’s work for a long time. Her energy around design and upcycling is exactly what the industry needs more of” says, O-1’s Dao-Yi Chow “It’s not about making more “green products” it’s about changing attitudes around consumption and challenging the perceptions of products and their life cycles.”
“It’s great working with Dao-Yi, Russell Athletic, and Greenhouse to create something that embodies the true spirit of upcycling that thoughtfully utilizes all leftover components,” says Nicole McLaughlin.
Available April 9th, the limited-edition collection consists of slides, a hoodie, and a crossbody bag and available exclusively on the Greenhouse app on April 9th with limited quantities at Foot Locker online on April 16th.
- Slides $225
- Hoodie $200
- Bag (L) $150
- Bag (S) $120
About Nicole McLaughlin
Nicole McLaughlin is a designer based in Brooklyn, New York. Her work and explorations focus on sustainability and upcycling, using fun and functionality to create a conversation around change.
O-1 is a multi-disciplinary platform created by Public School’s Dao-Yi Chow to help launch new collaborative products and experiences connecting emerging designers and established brands. The goal of O-1 is to focus on the relationship between responsible creation and consumption, turning hype into hope with every new project.
About Russell Brands, LLC
Since 1902, Russell Athletic has been dedicated to serving everyday athletes to help them perform at their best. With legacies like the invention of the sweatshirt and outfitting championship sports teams, Russell Athletic has played an integral role in developing innovative sportswear on and off the field for more than 115 years. Russell Athletic continues to be a proud supporter of team sports in America and is a Fruit of the Loom® company headquartered in Bowling Green, KY.
About Project Greenhouse
Greenhouse is a creative incubator with a distinct goal of creating category-busting collaborations and concepts with the world’s leading youth culture tastemakers, at scale
an innovation arm of Foot Locker, Inc. Rooted in youth culture Greenhouse aims to discover the next generation of creators across youth culture and craft the vision of the individuals and brands they partner with.
To learn more about Greenhouse, please visit www.projectgreenhouse.com.