HUF & JSP Release a New Capsule Collection
HUF & JSP link up with some good people for some good times on a nostalgic trip back to the bay to reminisce on a time when HUF was just a small sneaker boutique on Sutter Street. Drake Johnson, Chico Brenes, and Jimmy Gorecki roll through some of SF’s most iconic spots paying homage to the city, the culture and Keith Hufnagel along way.
Headlining the collection is the Tie-Dye Hoodie and Sweatpant with a teal and camo bullseye tie-dye dip paying homage to early HUF and JSP designs accompanied by the Cuisine Tee featuring a custom watercolor graphic inspired by Tommaso’s in San Francisco as a nod to JSP-founder Jimmy Gorecki’s favorite Italian restaurant and HUF’s Bay Area roots.
“Good People, Good Times.”
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.