FUEL TV and World Surf League Expand Distribution Partnership
FUEL TV and the World Surf League (WSL) have expanded their distribution partnership and will launch a new 2-hour weekly programming block “WSL TV on FRESH@5” globally on Monday 3 May 2021 it was announced today by Fernando Figueiredo, CEO of FUEL TV.
“The WSL represents the pinnacle of professional surfing and our partnership has had a major positive impact on our audience in key markets.” said Figueiredo in making the announcement. “With the addition of ‘WSL TV on FRESH@5’ every Monday, and the expansion of rights into the global market, we are confident that we’ll be delivering an amazing viewing experience for surf fans around the world.”
Launched in January 2021, FUEL TV’s ‘FRESH@5’ delivers fresh new programming Monday through Friday at 5pm local time in most major markets. The two-hour weekly ‘WSL TV on FRESH@5’ will bring a line-up of programming produced by WSL Studios including ‘Lawn Patrol’, ‘Soundwaves’, ‘Getting Heated, and‘Brilliant Corners.’
“Our continued partnership with FUEL TV has played an important role in helping us grow our global audience.” said WSL CEO Erik Logan in commenting on the development of ‘WSL TV.’ “This expansion will enable us to bring WSL’s suite of original programming to even more fans around the world and we’reexcited to broaden our relationship.”
About FUEL TV
Founded in 2003, FUEL TV is the global home of action sports on television. Available in more than 100 countries around the world, FUEL TV is the only channel focused exclusively on the sports, culture and lifestyles of Surfing, Skateboarding, Snowboarding, Free Skiing, BMX and MTB, and the art, music and fashion that define them. FUEL TV is available as a Free Advertising-supported Streaming Television (FAST) channel in key territories, and as a global premium Subscription Video-on-Demand (SVOD) service calledFUEL TV+.
Headquartered in Lisbon, Portugal, FUEL TV has offices in Los Angeles, Miami, São Paulo, Beijing, Cape Town, and Melbourne. For more visit www.fuel.tv/
About the WSL
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing.
A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, thehome of the world’s largest high performance,
human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.
The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com