Pura Vida Expands into Apparel
Photos courtesy of Pura Vida
“It feels like it’s time to have a new surf brand for younger females,” Co-Founder Paul Goodman said. Plus, details about the brand’s first retail store slated to open soon in San Diego.
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Rip Curl Chief Brand and Marketing Officer Neil Ridgway having some layday fun with surfers, WSL staff and sponsors on Rottnest Island during the recent Australia leg of the tour - Photo by Matt Dunbar WSL