SES Live with Roark’s Ryan Hitzel
Here is the replay of our interesting conversation with Roark CEO Ryan Hitzel.
We talked about just how much Roark is growing at the moment, the brand’s shift to more product marketing and a bit less brand storytelling, the surprising best sellers in Roark’s new active line, and the challenges of hiring right now as what employees value evolves.
Thanks to Ryan for talking with us and for the audience for tuning in.
00:43: Roark’s recent growth
3:56: What contributed to Roark’s growth and omnichannel strategy
8:51: Shift from storytelling to product
11:00: Roark’s adjustments and challenges amidst the pandemic
14:10: New Run Amok line
22:29: Successful accounts and regions
25:25: Hiring challenges and future growth