The Skatepark Project Launches TikTok Campaign for Go Skateboarding Day
Go Skateboarding Day started in 2004 to make skateboarding more accessible across the world and encourage people to get outside and skate. This year, in celebration of “Go Skateboarding Day” on June 21, The Skatepark Project, a nonprofit organization founded by Tony Hawk that helps underserved communities create safe and inclusive public skateparks for youth, has partnered with TikTok on a social media campaign to help raise awareness and funding.
Leading up to Go Skateboarding Day, The Skatepark Project enlisted the help of Tony Hawk, and some of TikTok’s endemic skate creators, to produce a series of educational videos, using #goskateboarding. The content features pro skaters providing insider knowledge on how to land a few beginner-to-advanced tricks – encouraging people to get outside, go skateboarding, and attempt a trick. The nonprofit organization will utilize Telescope’s TikTok integrations and live streaming services for a seamless viewing experience.
“Go Skateboarding Day is an important day for all of us and by partnering with TikTok we are able to amplify a great cause and provide our audience with a memorable and educational experience,” said The Skatepark Project’s Executive Director, Benjamin Anderson Bashein. “We knew that social media would be the best place to engage both with our local communities and our skating community.”
The Skatepark Project’s Alec Beck will host the event from Hawk Headquarters, while connecting remotely with skaters in and skateparks from across the country. This 1-hour TikTok livestream will begin at 4pmPT. Locations and skaters include
- Trevor Staples
Roc City Skatepark
Funded through the Built to Play Skatepark Grant initiative in partnership with the Ralph C. Wilson, Jr. Foundation.
- Wolow Gatluak & Treyson Russell
The Bay Skatepark
- Cecely Todacheenie
- Natasha Smith
“At the end of the day, our mission is to create skateparks for underserved communities,” added Bashein. “Having Tony involved and seeing the skate community come together for a cause that will inspire the next generation of skaters is why we do what we do.”
Tune into the livestream on June 21 @theskateparkproject on TikTok and get a chance to “meet” your favorite skaters, donate to a great cause, and go skateboarding!
The Skatepark Project
A charitable, non-profit organization, The Skatepark Project was established in 2002 by professional skateboarder Tony Hawk. The Skatepark Project promotes and provides advocacy training and funds for high-quality public skateparks in underserved communities throughout the United States that promote healthy, active lifestyles, and to International programs that enrich the lives of youth through skateboarding. Domestically, the organization’s Skatepark Grant programs have awarded over $10 million to 637 communities in all 50 States, including $4.3 million through its Built to Play Skatepark Program in partnership with the Ralph C. Wilson, Jr. Foundation. The Skatepark Project focuses on working with local officials and grassroots, community-based organizations that plan to hire contractors with strong experience designing and building skateparks. The organization’s International Program has provided technical and financial support to assist youth through the Skateistan educational programs in Afghanistan, Cambodia, and South Africa. For more information, visit the organization’s website at www.skatepark.org. You can also visit The Skatepark Project on Facebook, Instagram and TikTok @theskateparkproject, and on Twitter @skatepark.
About Telescope Inc.
Telescope Inc. is a technology-based marketing company focused on real-time solutions to everything from high-impact voting and live events to second screen experiences and interactive livestreams. As leaders in the online and social space, Telescope powers immersive, demanding, and high-profile participation initiatives with record-breaking results. Backed by over 19 years of experience, Telescope is trusted by the world’s largest media brands, social platforms, and leading Fortune 500 companies. The company recognizes clients’ distinct needs and custom tailor to each brand while ensuring that they connect to their audiences in innovative ways by delivering relevant, interactive content and deeply engaging social experiences.