Vault by Vans Teams Up with Madhappy
Vault by Vans is excited to announce its first ever footwear collaboration with global lifestyle brand, Madhappy. This new iteration of the OG Style 43 LX features a mix of playful branding and customizable details and will be available beginning June 15, 2021, at 10am PST exclusively at Madhappy.com.
For Madhappy’s first-ever foray into footwear, California footwear and apparel brand Vans was a natural partner. Both labels are known for their high profile collaborations and as symbols of self-expression for creatives across the world. Blending the iconic aesthetics of Madhappy and Vans, the marshmallow OG Style 43 LX serves as a “blank canvas”, designed with each wearer’s personal journey in mind.
Reworking the OG Style 43 LX with primary color (red, yellow and blue) stitching, the like-minded brands have come together to create a sneaker that promotes community and camaraderie through customization. Taking inspiration from friendship bracelets, each pair comes with a set of beads (a mix of letters, colors and symbols) that allows the wearer to upgrade their Madhappy Vans with an individual message or daily reminder of positivity. The shoes are finished with an ice blue sole – a Vans rarity – and a unique heel that folds down into a slide to maximize comfort.
The Vault by Vans x Madhappy OG Style 43 LX is available June 15, 2021, at 10am PST exclusively at Madhappy.com.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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