Pacsun Launches New Merch from Guest Artistic Director A$AP Rocky
Pacsun is thrilled to announce all-new merchandise by recently announced Guest Artistic Director, A$AP Rocky. Launching first under the critically acclaimed performer and fashion icon’s A$AP Worldwide will be a capsule collection with footwear and apparel brand Vans and a capsule collection from American sports heritage brand Russell Athletic. The collections come as a result of Rocky’s desire to partner with a classic footwear brand and an apparel brand that is known for premium fleece, with a goal of working with both brands to curate head-to-toe looks.
“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds. Together with Pacsun, we will be releasing several limited edition collections that are both nostalgic and forward at the same time,” said Rocky.
“We’re thrilled to continue our partnership with Rocky in this new role, he is the perfect combination of high fashion and streetwear appeal,” said Alfred Chang, Co-CEO of Pacsun. “Rocky’s energy and outlook on culture really translates in his designs, and we’re looking forward to our customers embracing it as much as we do and sharing the unique product offerings and collaborations that they’re always looking for.”
The Pacsun and A$AP capsule collection with Vans will include two new iterations of the Old Skool silhouette, consisting of black canvas and white leather colorways and materials with the addition of flame decorations on the side.
The Russell Athletic x A$AP Worldwide capsule truly speaks to the brand’s heritage and consists of four classic styles that it’s known for: t-shirts, shorts, pullover hoodies and sweatpants. The collection’s color palette includes black, white, rust, bright blue and green while featuring a unique contrast stitch detail that allows the collection to stand out. The fleece pieces, featuring premium cotton jersey fleece, will feature a new, all over skull print that captures the spirit of the collaboration.
The launch of the product offering is celebrated with an exclusive short film directed by Aisultan Seitov and Rocky that was created by his love for the comedy films ‘Richie Rich’ and ‘Blank Check’ that both debut in 1994. The film will feature a new unreleased song from Rocky. Similar to the one featured in ‘Richie Rich’, scenes were shot outside with talent AWGE artist Smooky Margielaa. For this project, Rocky incorporated a young cast to tell the story of kids celebrating life through skateboarding, and their eccentric youth was captured at a larger than life mansion. Scenes from the short film feature a customized flame truck with oversized Pacsun boxes being delivered to create excitement. The short film was shot in Beverly Hills and will be released today, July 16th via Pacsun’s social channels, highlighting these collaborations.
In addition to originating the partnerships with both brands and creating designs, Rocky will oversee the brand campaign, in-store activations and a viral campaign to support the launch that includes wheatpasting and billboards. This consumer amplification will be in support of the launches in the Pacsun DTLA and Soho flagships. Collections will be available at Pacsun.com and over 200 stores nationwide on today, July 16th, with the Vans collection in sizes 4 – 13, ranging from $100-$130, and the Russell Athletic collection in unisex sizes XS-XL, ranging from $40-$90. https://www.pacsun.com/asap-rocky/?sr=asap
Pacsun is a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles. Throughout the contemporary, streetwear and active lifestyle markets, we’ve partnered with the best brands – including Russell Athletic, North Face, Adidas, Champion, Vans, Fear of God, Playboy, Guess and J. Galt – to constantly offer curated collections, rare products and collaborations. The company has 375 stores nationwide with multiple new store locations opening in 2021. Visit: www.pacsun.com, @pacsun Instagram, @pacsun Twitter
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans®authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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About Russell Brands, LLC
Since 1902, Russell Athletic, has been dedicated to serving everyday athletes to help them perform at their best. With legacies like the invention of the sweatshirt and outfitting championship sports teams, Russell Athletic has played an integral role in developing innovative sportswear on and off the field for more than 115 years. Russell Athletic continues to be a proud supporter of team sports in America and is a Fruit of the Loom® company headquartered in Bowling Green, KY.