Russ Pope to Lead CCS Customs Program
Iconic skateboarding and streetwear brand and leading e-commerce retailer CCS announced that Russ Pope has joined as General Manager, Customs and Creative.
CCS has been heavily investing in product customization technologies around skateboarding and streetwear. Pope will be driving the strategic and creative vision that gets these technologies into the hands of creators, CCS brand-partners and consumers so they can collaborate together in truly innovative ways.
An accomplished artist and skateboarder, Pope is widely regarded as a creative and marketing force who has had a tremendous influence on skateboarding. Before joining CCS, Russ was the Global Director, Brand Marketing at Converse; prior to that, he worked in brand marketing at Vans. Russ also founded Creature Skateboards at NHS; Scarecrow Skateboards; and, today, owns Transportation Unit, his skateboard brand. Russ’ artwork is exhibited and collected globally.
Pope has contributed to brands like SMA and Black Label and has also worked as a collaborating artist with Disney, Lucas Films , Stance, K2 Snow, Juxatpoz and more. And last, but certainly not least, Pope worked in the original CCS store in San Luis Obispo, CA as a teenager.
Daron Horwitz, CEO of CCS, commented, “We couldn’t be more thrilled that Russ has joined us. Russ is a gifted artist, strategic thinker, and marketer. He is passionate about all things skateboarding and eager to elevate new voices and ideas. He is the ideal person to bring our customization technologies to life so that creators, brands and consumers can collaborate to create incredible product experiences.”
Pope added, “What CCS is doing is different. I had a front row seat for the innovative work CCS did building a mail-order skate company. CCS is on the cusp of meaningful innovation yet again. In the months ahead, we’ll be announcing a series of brand partnerships and artist collaborations utilizing CCS customization technologies. I believe that these technologies will unlock huge ative potential in skateboarding and streetwear art, foster new types of collaboration, and give new platforms to forward-thinking creators. It’s super exciting stuff.”
Founded in 1985, CCS is an iconic skateboarding and streetwear brand that has been highly regarded in the market for decades. The company, based in Portland, Oregon, sells its own line of branded hard and soft goods in addition to leading skate and streetwear hard and soft good brands. For more information, visit: https://shop.ccs.com.