Nautica Partners with MS Apparel
Nautica, one of the world’s most recognizable lifestyle brands, and MS Apparel, a full-service apparel and accessories company, have joined forces to introduce Nautica Angler, a new line of fishing and outdoor apparel. Nautica, owned by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, ventures into uncharted waters with this exciting brand extension.
Through the partnership, MS Apparel will design, produce and distribute an all-new collection branded under a new label, Nautica Angler. Constructed for life in the great outdoors, the collection will feature high-quality performance elements including moisture-wicking, UV protection and stain resistance, as well as cooling, and quick-dry technology.
“We are excited to extend Nautica into the outdoor and fishing space and have carefully developed Nautica Angler to stay true to the brand’s core DNA which is rooted in an active outdoor lifestyle,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at ABG. “MS Apparel’s expertise in the outdoor space is second to none and our partnership represents a significant opportunity to tap into the thriving outdoor market.”
“We are thrilled to launch Nautica Angler and partner with ABG in the process,” notes Doug Marchisello, President/ Head of Marketing & Design at MS Apparel. “Nautica Angler pulls together traditional outdoor and fishing essentials in apparel while pairing new techniques and features in sublimation, water camo, core active, and more youthful performance knitwear for outdoor and fishing enthusiasts.”
Nautica Angler is being developed for specialty retailers, select department stores and direct- to-consumer channels with a targeted launch in Spring 2022.
Drawing from the essence of the water and the currents of the world, Nautica is a global lifestyle brand that creates style that’s iconic, yet modern and innovative in its fit, feel and function. Nautica is one of the most recognized American brands in the world, with over 70 categories including apparel, accessories and a home collection for men, women and children.
Nautica is available in nearly 1,400 freestanding stores and shop-in-shops in more than 30 countries worldwide, as well as on nautica.com.
Follow @nautica on Instagram, Facebook and Pinterest.
About MS Apparel
MS Apparel & Global Action Group licenses a portfolio of established brands in fashion and lifestyle categories. MS Apparel & Global Action Group has been in the resort, saltwater and outdoor business for over 22 years. The company designs produces and develops product for brands such as Joe Marlin & Buckhorn River, Eddie Bauer workwear, Ford Motor Company and countless others. Its brands can be found in specialty retailers and department stores.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,000 freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®*, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Adrienne Vittadini®, Van Heusen®*, Arrow®*, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q3 2021*.
For more information, visit authenticbrands.com. Follow ABG on Twitter, LinkedIn and Instagram.