Quiksilver Presents Iconic for a Reason: Rio Waida in Bali
Few places on earth are more iconic to surfers than Bali, Indonesia. Bali instantly conjures images of perfection, adventure, tradition, and beauty. Rio Waida is lucky to call Bali home. Rio’s hometown connection to this legendary locale make him the perfect ambassador for Quiksilver to kick off its “Iconic for a Reason” content series that lifts the lid on iconic surf locations through the eyes of a Quiksilver team rider.
In this first film, Rio Waida shows us what it’s like to see a place as fabled to surfing as Bali through a local’s eyes. Every wave Rio surfs throughout his typical day — including Canguu, Padang, Uluwatu, Keramas — are iconic waves in every sense of the word. Rio’s surfing has benefited greatly from this, as you’ll see and while you watch.
Rio’s influence has recently been on the rise, with a growth of 340,000 Instagram followers over the last month. Rio was the flag bearer for Indonesia during the opening ceremonies at the Olympic Games in Tokyo this past July, then he competed for Indonesia in surfing’s first Olympic appearance. This all happened just before he got the call up to make his debut on the World Championship Tour as a Wildcard at the Corona Open Mexico presented by Quiksilver where he finished a credible joint 9th place.
His surfing is as well-rounded and lively as anyone and is a reflection of growing up in a place so full of perfect waves. “The culture of Bali is so strong. I love the people — everyone is so nice and enjoys life,” Rio says of his beloved homeland. “And for me, I want to focus on my dream and getting to the [Championship] Tour.”
Rio’s debut as a Wildcard is a sign of things to come for him and Indonesia as he hopes to qualify through the WSL Challenger Series to become the first Indonesian on the Championship Tour full-time.
The Iconic For a reason campaign celebrates Quicksilver’s Iconic Original Arch boardshort reintroduced this summer.
See Rios – Iconic for a reason edit here
Produced for Quiksilver by Inherent Bummer.
Quiksilver is an emblematic boardsports brand of Boardriders, Inc., founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation to be fundamental values. The brand’s identity is represented by its logo, a mountain inside a wave symbolizing its attachment to boardsports and its playgrounds, the sea and the slopes. Quiksilver products cover the whole range of sportswear, accessories and boardsports gear. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of boardsports. www.quiksilver.com