Andrea O’Donnell Steps Down as President of Fashion Lifestyle
Deckers Brands (NYSE: DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced that Andrea O’Donnell has stepped down from the position of President of Fashion Lifestyle to accept another opportunity. Dave Powers, Chief Executive Officer and President, and formerly President of Omnichannel and President of Direct-to-Consumer, will assume the additional role of President of Fashion Lifestyle on an interim basis, effective immediately as the company looks to identify the next leader for the group.
Commenting on the announcement, Powers said, “Under Andrea’s leadership and contagious passion for the brand, UGG has seen record levels of consumer demand and brand consideration. Her expertise and insight have been invaluable in expanding the UGG brand’s potential and setting up an even more robust growth trajectory. On behalf of the Board and management team, I want to thank Andrea for her many contributions, and wish her the best as she embarks on her next journey. I look forward to working closely with the Fashion Lifestyle team to continue this positive momentum and deliver value for stockholders as we enter the UGG brand’s next era of innovation, consumer satisfaction and success.”
“I am incredibly proud of everything the Fashion Lifestyle team has achieved during my five years with the company,” said O’Donnell. “The UGG brand, currently in its strongest position ever, continues to grow as a year-round global lifestyle brand with an increasingly diverse and bold product offering. It’s been an honor to see UGG continually evolve to reflect the needs of our consumers worldwide while staying true to its values, and I’m grateful to have had the opportunity to lead a team so committed to making a positive impact on people, their communities and the planet. I know the UGG story is just beginning, and I look forward to following Deckers’ future success.”
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.