BN3TH Recruits New Marketing Director
As award-winning underwear brand BN3TH continues to be known as the go-to for comfort, performance, and sustainability, their Marketing team is growing. Brought in to harness the already strong consumer sentiment, BN3TH’s latest leadership addition is Zach Boon. Zach and the marketing team will be instrumental in driving the rapid expansion that is currently underway in the US market. To do this, Zach brings extensive experience in driving consumer demand for Global sportswear leaders, startups in niche markets, and digitally based services. His track record of marketing innovation is evident through his roles in creating award-winning brand activations, like the Nike Motel No Tell, to the recent accomplishment of creating the digital platform, Inspire Courses, that improves the lives of outdoor and wellness enthusiasts through the ability to learn from leaders in their field.
“I’m thrilled to welcome Zach to the BN3TH family. Zach’s previous experience will bring a surge of new ideas and strategies at a time when the brand is already exploding with momentum and gaining market share. His marketing background is layered with a strong history in the core passions that inspire BN3TH to create innovative products for the masses while staying true to its roots in skate, snow, surf, and mountain bike. I wish Zach and the rest of the team all the best and can’t wait to watch the brand crush it.”– Adam Chuntz, former Dir. Integrated Marketing, BN3TH.
Zach resides in California and will be working remotely as well as traveling regularly to BN3TH’s headquarters in Vancouver, BC. A veteran of the sportswear, action sports, and outdoor industries, as well as a lifelong outdoor sports devotee, Zach embodies the passions and love of the outdoors that drive the BN3TH team both in and out of the office.
Zach said “I first discovered BN3TH when my wife bought me a pair for Valentine’s Day. I immediately noticed how much more comfortable they were than anything else I had. I immediately replaced everything in my drawer with BN3TH. As a recent brand loyalist and career marketer my goal is simple – to continue making BN3TH be known as the World’s best underwear brand.”
Zach will be overseeing all aspects of the Marketing Department, including both in-store and online brand touch- points, developing strategies to reach new customers, and continuing to build a community of authentic brand advocates. Bringing new energy and game-changing ideas, he will be pushing innovative ways to share what makes BN3TH Radically Better Underwear and developing new product lines within the brand.
Darren Hawrish, CEO of BN3TH added, “We will miss Adam, who has been a pillar in setting the foundation of this brand and its incredible success story to date. However, we are thrilled to have such an amazing industry expert in Zach, coming on board to lead our marketing endeavors. It’s going to be exciting watching him build on and enhancing our growth strategy through amplifying our brand voice into the future.”
BN3TH is dedicated to creating products that deliver superior comfort, and subsequent performance, with a commitment to sustainability. This ethos of ‘Be Good, For Nothing’ is part of Zach’s focus as he finds new ways for the brand to create opportunities to benefit the world around us.
RADICALLY BETTER UNDERWEAR
BN3TH was started in Vancouver, BC, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance.
BN3TH was the first to create underwear with a three-dimensional pouch, and their patented MyPakage Pouch TechnologyTM remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or the office.
Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavour, occasion, climate, and style. They work hard to minimize the environmental impact of their business and contribute to causes that help preserve our planet.
BN3TH was formerly known by the name MyPakage.