Casual Styles Continue to Take Share at Journeys
Sales of casual styles continue to rise at teen footwear retailer Journeys where before, fashion athletic styles dominated.
In the quarter ended July 31, the top 10-selling brands at Journeys were evenly split between casual and fashion athletic styles, Genesco executives said on an earnings call Friday.
Like many retailers, Journeys, the industry’s largest footwear customer with more than 1,000 stores, recorded fantastic Q2 results, with sales rising 10% over pre-pandemic levels. Both Journeys stores and e-commerce reported higher sales than two years ago.
The bottom line was also healthy – Journeys adjusted operating income totaled $30.4 million vs. $11.3 million in Q2 two years ago.
So far in the third quarter, back-to-school shopping is off to a more normal start than last year. While the impact from government stimulus has moderated, the company as a whole expects Q3 revenue to be above pre-pandemic levels.
Companywide, Genesco has doubled its e-commerce sales in two years and digital penetration has now reached 19% of total sales.
When it comes to the freight crisis so many companies are facing, Genesco expects to spend $7 million more in Q3 on freight than it spent in the same quarter two years ago.
Here are some photos from our recent visit to Journeys during the back-to-school season.