Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand.
Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change. She brings extensive experience in leadership roles building inspirational omni-channel brands, including Under Armour and SPANX. Her experience in go-to-market strategies, distribution channel diversification and success in achieving consumer brand loyalty will be important in growing the prAna brand.
“We’re excited that Monica will be joining us and are confident that her growth mindset, strategic discipline and people-first approach will propel the prAna brand,” said Craig Zanon, Senior Vice President for Emerging Brands.
“prAna is a brand that blends innovation and creativity with its innate integrity,” said Monica Mirro. “I’m looking forward to leading the prAna team on a journey to allow more consumers to discover and experience the power of prAna.”
About Columbia Sportswear Company
Columbia Sportswear Company connects active people with their passions through its portfolio of well-known brands, making it a global leader in outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products. Founded in 1938 in Portland, Oregon, the Company’s brands are sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hard Wear®, SOREL® and prAna® brands. To learn more, please visit the Company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.prana.com.