Russell Athletic Partners With alphabroder
Today, the inventor of the sweatshirt, Russell Athletic, is thrilled to announce a partnership with alphabroder, one of the leading distributors of imprintable sportswear and accessories in North America. Through this partnership, an assortment of core styles from Russell Athletic will be available at five distribution centers between California, Texas, Illinois, Pennsylvania, and Georgia.
“The partnership with alphabroder makes our brand even more accessible to team dealers, promotional products distributors, and decorators across the country. We’re excited for the brand’s potential now that alphabroder carries all three of our major activewear brands, including Russell Athletic, JERZEES, and Fruit of the Loom.” – Ricardo Aranda – VP Activewear
“We welcome Russell Athletic to our family of brands and look forward to making their most coveted athleisure styles available to everyone” – Marc Held – Senior VP Sales, alphabroder
The assortment from Russell Athletic for alphabroder includes core styles from its Dri-Power® collection, essentials collection, and its more recent Cotton Classics collection, all comprised of top-selling fleece and jersey unisex styles, in an array of colors and sizes.
Made of three-end fleece that combines softness, durability, and moisture-wicking technology, the Russell Athletic Dri-Power® collection maintains dryness and freshness for long-lasting comfort. Similarly, Russell Athletic Cotton Classic tees keep it simple and comfortable, honoring the brand’s roots and staying true to its original values of innovation and craftsmanship.
In all, Russell Athletic is excited to offer alphabroder customers the same high-quality fleece and superior construction that it has prided itself on since 1926.
About Russell Brands, LLC
Since 1902, Russell Athletic, has been dedicated to serving everyday athletes to help them perform at their best. With legacies like the invention of the sweatshirt and outfitting championship sports teams, Russell Athletic has played an integral role in developing innovative sportswear on and off the field for more than 115 years. Russell Athletic continues to be a proud supporter of team sports in America and is a Fruit of the Loom® company headquartered in Bowling Green, KY.
alphabroder supplies imprintable apparel and accessories to screenprinters, embroiderers, promotional products distributors, athletic dealers, and other businesses. alphabroder is the union of six apparel suppliers: Alpha Shirt, Ash City, Bodek and Rhodes, Broder Bros., NES Clothing and Imprints Wholesale, combining decades of experience in the promotional apparel industry. In 2017, alphabroder® and Prime Line® merged to create the industry’s first true ‘One-Stop-Shop’ for promotional products – raising the bar on convenience, service and solutions. And expanding alphabroder’s product and service offering to include hard goods.