Stance Launches Active Apparel
Stance is expanding its offering with the introduction of Active Apparel, the brand’s largest apparel program to date. According to the company, the new collection is designed to take lounging and individuality to the next level as it “melds the brand’s premium quality and aesthetic, signature softness and technical construction.” The line includes T-shirts, hoodies, joggers, sweatpants and more.
“Stance’s DNA is rooted in disruption, and our loyalists have long been asking us to create a more expressive activewear alternative that reflects their inner creativity,” said John Wilson, Stance CEO in a company statement. “We’re proud to deliver premium quality apparel that is not only supremely functional but supports our core mission to advance individuality through comfort and creativity. We see it as an open invitation for those who stand out, to join in.”
The first offering of Active Apparel is made of several capsules:
Shelter Collection includes hoodies and joggers in the brand’s proprietary, Butter Blend fabric designed to combine streamlined comfort with moisture-wicking performance properties. Prices range from $85 to $89.
Mercury Collection offers a roomy all-gender fit. Prices range from $75 to $89.
Men’s Performance Collection includes the Primer Jogger in a tailored ankle-length silhouette ($89), Complex Short, which features modern prints and is made for motion ($65), and a series of classic fit crew T-shirts in Butter Blend ($49 to $55).
Headwear: The new line of hats and beanies features a Butter Blend sweatband ($25 – $30).
Representing the new line for Stance are artist B. Thom Stevenson, skateboarder and fitness trainer Neen Williams, and skateboarder Beatrice Domond.
The first release of Stance Active Apparel is available now at www.stance.com and Stance locations nationwide.