Bajio Makes a Splash in First Year in Market
Bajio is launching the Paila in 2022, among other new styles - Photo courtsy of Bajio
Fishing and outdoor sunglass brand Bajio landed in 500 independent retail accounts, including some in the surf market, in its launch year. We talk with Founder and CEO Al Perkinson about the successes and challenges, and about the strategy for 2022.
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