MERGE4 Releases Tony Alva Collection
Santa Cruz-based sock company, MERGE4, is pleased to announce a new collaboration with legendary surfer and skateboarder Tony Alva. The new collection features three crew socks reflecting Alva’s vibrant and retro-inspired style.
“In a word, iconic,” said professional skateboarder and fellow MERGE4 collaborator Spidey De Montrond about Alva, “In the late 70’s the Alva brand was a game changer. The attitude that exuded from the thought-provoking Raul Vega stylized ads showed vision, power, and style which is everything.”
Along with the classic Alva logo, each pair of Tony Alva socks is constructed with textile technology that supports an action based lifestyle, including moisture wicking soles, light compression to encourage circulation, and elastic arch support to cushion every movement.
“Tony Alva gives us old men hope,” joked Santa Cruz Bicycles Founder and MERGE4 Board Member since the sock brand’s inception, Rob Roskopp.
Tony Alva is an innovator, trendsetter, and is regarded to be one of the greatest stylists to ever set foot on a skateboard. Alva is credited with being the creator of modern vertical skating and is one of the most stylish skateboarders to pull a Frontside Air. MERGE4’s collaborations reflect the bold stylistic statements that fans have come to expect from the Alva brand including bright colors and eye-catching prints.
The MERGE4 X Tony Alva collection socks are available to purchase at www.MERGE4.com and through select retailers.
MERGE4 was built on the foundation of using business as a force for doing good in the world. From the very beginning, we’ve operated as a Certified B Corporation, making sure we focus just as much effort on people and the planet as we do on profits. We’re proud to say we’re more than just a sock company. We empower artists, athletes, and musicians through meaningful collaborations. We partner with nonprofits to make socks that benefit causes from endangered species to pediatric transplant patients. And we’ve built a diverse family of brand ambassadors that share this common vision of merging together for positive change. From the moment you purchase your first pair of MERGE4 socks, you’re part of this awesome family and journey towards a more sustainable, inclusive and ethical future. For more information, visit www.merge4.com.
About Tony Alva
Tony Alva is an American skateboarder, surfer, entrepreneur, and musician. He pioneered vertical skateboarding and was one of the original members of the Zephyr Competition Skateboarding Team. Transworld Skateboarding Magazine ranked him eighth in its list of the “30 Most Influential Skateboarders” of all time.