So Cal Swim Brand with Aquatic Roots Expands into Surf
Jolyn believes there is a white space between the more fashion-oriented Roxy and Billabong’s of the world, and the older, more athletic styles of Prana and Athleta. As part of its push, the brand has aligned itself with surfers such as Courtney Conlogue, Tia Blanco, Malia Ward and @CurvySurferGirl Elizabeth Sneed.
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