Salt Life Opens New Retail Location in Boca Raton
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is excited to announce the grand opening of a new retail store for its Salt Life® brand. Salt Life Boca Raton is now open, bringing the brand’s total retail store count to nineteen and expanding the brand’s Florida presence to eleven doors. Salt Life Boca Raton will offer consumers a wide variety of apparel and beach accessories for oceanfront adventures.
“The community and landscape of Boca Raton truly embody the spirit of the Salt Life brand,” said Jeff Stillwell, President of Salt Life. “From kayaking and deep-sea fishing, to relaxing and dining beachfront, we’re thrilled to equip locals and visitors alike with the gear they need to enjoy the generous amounts of saltwater and sunshine this location has to offer.”
Salt Life reported robust retail growth in 2021, opening new doors on coastlines in Texas and South Carolina. Earlier this year, the brand opened Salt Life Sarasota on historic St. Armands Circle, and Salt Life Fort Lauderdale on beautiful Las Olas Boulevard. Salt Life plans to further expand its retail footprint with additional storefronts slated to open in 2022.
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. commented, “As demand for Salt Life retail continues to soar, we are thrilled to expand the brand’s Florida footprint and provide ocean-centric gear to another bustling community in the Sunshine State.”
Salt Life Boca Raton is located in downtown Boca Raton’s picturesque Mizner Park, where consumers can enjoy charming shops, delicious dining experiences, and live entertainment on a regular basis.
410 Plaza Real Boca Raton, FL 33432
ABOUT SALT LIFE
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement though their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast as well as the Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
ABOUT DELTA APPAREL, INC
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.