Sarah Crockett Joins Dickies from Backcountry
Dickies, which has been growing rapidly for several years, made the announcement on LinkedIn today.
“Let’s welcome Sarah Crockett to Dickies, a VF Company, newly appointed as Dickies’ Global Chief Marketing Officer. Sarah brings with her leadership experience in the apparel and outdoor categories overseeing global strategy, ecommerce, digital marketing, product marketing and global brand management.”
Sarah has been on a remarkable rise since her time at Vans and VF Corp., where her last job there was Vans VP of Global Consumer Marketing.
In March of 2016, she left Vans to join REI as Divisional VP of Integrated Marketing & Community Engagement, a position she held for 2.5 years.
She then moved to Burton as Chief Marketing Officer for nearly two years, then became CMO of Backcountry.com for nearly 2.5 years, her most recent position.
Sarah also serves on the board of Stance and Rumpl.
Read our previous interview with Sarah about her career and key lessons she has learned along the way here.