Vault by Vans and BLENDS Release New Footwear Collection
Vans and Southern California-based retailer BLENDS are proud partners in a long-running collaborative legacy, one with a singular visual identity that’s fueled by skeletal interpretations of Vans’ Jazz Stripe logo. BLENDS’ famous bone graphics have remixed the iconic Jazz Stripe on timeless Vans models like the Sk8-Hi and Old Skool for almost a decade, becoming icons in their own right along the way. Now, BLENDS and Vault by Vans have teamed up again to add a new wrinkle to the beloved bone design via three customizable takes on the OG Style 36 LX, dubbed the “Magic Tape” pack.
The OG Style 36 LXs in the “Magic Tape” pack arrived first with the successful launch of the black colorway, which sold out instantly. The marshmallow and green colorways will be released over the coming weeks. All three pairs feature looped velcro overlays on the quarter panels that enable the wearer to mix and match the accompanying Velcro-backed black, grey, and marshmallow bone graphics for an element of customization not seen in past releases. Each also boasts tonal upper stitching and a custom heat-transferred “wax seal” embellishment on the insoles. The “Magic Tape” moniker is a dual-pronged nod to BLENDS’ Japanese heritage and how Velcro is often called “magic tape” in Japan.
The Vault by Vans x BLENDS OG Style 36 LX collection will roll out via BLENDS’ e-shop and retail locations this Saturday, June 18 with the marshmallow pair, and the green pair concluding the rollout on July 2.
For more information, and where to purchase, please visit The Drop List, a calendar of Vans’ most exclusive product drops.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices.Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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