World Surf League Renews Long-Term Partnership with Corona
The World Surf League (WSL) today announced the renewed global partnership with Corona, an AB InBev global brand, as the Official Beer Partner (outside Australia and USA) of the WSL Championship Tour (CT) for the next three years.
In addition to being the Official Beer Partner, Corona is the title partner of Stop No. 9 on the 2022 CT, the Corona Open J-Bay, as well as the presenting partner of the upcoming Surf City El Salvador Pro Presented by Corona (Stop No. 7) and the Oi Rio Pro Presented by Corona (Stop No. 8). Corona’s support also extends to the Challenger Series, where they are the title partner of the Corona Saquarema Pro Presented by Banco do Brasil.
“The global Corona brand has been part of the WSL family since 2016 and we continue to strengthen that relationship,” said Cherie Cohen, WSL Chief Revenue Officer. “Corona shares our passion for the beach, and the strength of their presence globally, and particularly in Latin America, makes this such a powerful partnership. We are both deeply vested in protecting our ocean and our work this season reflects that with much more to come.”
Corona and WSL share a long-standing commitment towards protecting the world’s oceans. For the first time, Corona has officially partnered with WSL PURE as part of the We Are One Ocean initiatives across the Championship Tour. Most recently at the Quiksilver and ROXY Pro G-Land, Corona supported the expansion of the NGO Sungai Watch to build an ambitious river interception program that will prevent 100 tons of plastic from ending up in the ocean. Corona also partnered with WSL PURE grantee, Surf Conservation Partnership, to expand the initiative to establishing up-cycling facilities with local communities and surf camps.
“Corona is a brand that was born on the beach, so it’s only natural that we’ve been a favorite brand of surfers and a part of surf lifestyle for decades,” said Felipe Ambra, Global Vice President of Corona. “We are so excited to work with WSL to bring the Championship Tour to El Salvador, and we really believe in the incredible growth opportunities for the sport in Latin America. This is an exciting time for pro surfing and we are thrilled to be part of it.”
During the 2021 season, Corona Studios and WSL released their first joint series, Corona Lay Days, taking an inside look at what WSL surfers do on tour when they’re not competing, from exploring favorite local food spots to relaxing with friends. The second season will follow surfer and host Filipe Toledo across the 2022 Championship Tour, exploring the incredible locations he visits and experiences in between heats. The first three episodes of Corona Lay Days season 2 will drop ahead of the Oi Rio Pro Presented by Corona.
The competition window for the Surf City El Salvador Pro Presented by Corona runs from June 12 – 20, 2022. The competition will be broadcast on WorldSurfLeague.com and WSL’s YouTube channel, as well as the free WSL app. Check local listings for coverage from the WSL’s broadcast partners.
For more information, please visit WorldSurfLeague.com.
About the WSL
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing. A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high performance, human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.
The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com.
About Corona (an AB InBev global brand)
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to reducing plastics. Since its partnership with Parley for the Oceans in 2017, they have exceeded its mission to protect 100 islands before 2020 and continue to deploy consistent global clean-up efforts.