Dickies Hires New Vice President, Ecommerce
As Dickies looks to grow its strategic approach to enhancing the consumer journey of the overall NORA business, the company announced Bram Hutchinson as its new Vice President, Ecommerce (NORA). Hutchinson brings his unique skill set gained over the last 15 years to the position from high growth lifestyle product companies including Igloo, Stussy, Stance, Lululemon and Gap. As the VP of Ecommerce at Igloo, he led the digital financial strategy and increased revenue by triple digits while transforming the organizational focus to DTC. Hutchinson will make data-informed decisions to execute the digital go-to-market strategy while delivering best-in-class brand experiences to build consumer connectivity and present brand and product stories in a way that amplifies brand awareness and catapults conversions to record-breaking sales.