Toho International and HUF Worldwide Collaborate
Toho International, the Japanese studio’s U.S.-based subsidiary that has brought classic Godzilla to life, along with HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, today launched a limited-edition capsule collection inspired by Japanese cinema’s world-famous “King of the Monsters,” Godzilla.
Available today exclusively at Urban Outfitters and HUF retail and ecommerce stores, the apparel and skateboard collection features artwork by contemporary graphic artist Kosuke Kawamura. Ranging in price from $34 – $85, the premium design HUF x Godzilla x Kosuke Kawamura collaboration embraces the fierceness of the unstoppable Godzilla, and incorporates unique artwork into a must-have line of streetwear.
“The Godzilla brand continues to thrive and resonate within the cultural landscape, especially within the skateboard community. We’re so excited to partner with HUF, Urban Outfitters, and the incredible artist Kosuke Kawamura to bring the monster-sized influence of Godzilla to this stylish collection,” said Lora Cohn, managing director of international licensing, Toho International.
Included in the collection are five singular designs including long and short sleeve cotton tees, a pullover hoodie, and a skate deck, each including expressive artwork and designs by Kawamura. The artwork seen throughout the line pays homage to “Godzilla in Hollywood” with a bold collage design in Kawamura’s signature artistic style.
“It was an honor to work with both Toho International and HUF Worldwide on this collection. The unique collage design seen on each item was inspired by Godzilla being a global pop-culture icon, and I hope fans enjoy this new perspective brought to this well-known classic character,” said Kosuke Kawamura.
Fans can go to urbanoutfitters.com/huf-godzilla-collaboration or in stores at Urban Outfitters to purchase the collection starting today.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas. What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
ABOUT TOHO INTERNATIONAL
Toho International, Inc., the Japanese studio’s U.S. based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.
ABOUT KOSUKE KAWAMURA
Born in 1979 in Hiroshima Prefecture. As a collage artist, he has collaborated with a variety of artists and held solo and group exhibitions throughout Japan and internationally. His varied work includes graphics for clothing brands, book covers, advertisement designs, and artistic direction for CD and DVD packaging. In April 2022, global Japanese retailer UNIQLO named him as Creative Director of UT, the fashion conglomerate’s graphic T-shirt line.
ABOUT URBAN OUTFITTERS
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.