New Poler x Rastaclat Collab Focuses on Getting City Dwellers Outdoors
Blending Brand Ethos of Poler Camp Vibes with Rastaclat Positive Vibes in a Collection Designed for Year-Round Escape into Nature
PORTLAND, OR (September 27, 2022) – Whether riding concrete waves or surfing couches, Poler
Stuff and Rastaclat share skateboarding roots and the ethos of spreading good vibes
within and around their communities. Launched today, Poler and Rastaclat drop a limited-edition Camping Collection – featuring tents, camping gear, apparel, and accessories including co-branded woven bracelets – that celebrates the restorative elements of nature.
Through purpose-built products with an emphasis on function and design at accessible prices, the Poler x Rastaclat collab offers quick camping escapades and easy access to nature-based adventures to escape city noise and stress, and refuel and replenish the mind, body and soul.
“Since 2010, Poler has bridged the gap between action sports and traditional outdoor activities by making fun and practical outdoor gear and apparel for everyday adventures,” said Kharma Vella, VP of Product & Market at Poler Stuff. “We’re thrilled to be teaming up with the Rastaclat crew to spread ‘Camp Vibes’ to our city-based friends and beyond.”
Founded by Daniel Kasidi as a symbol of positivity, Rastaclat has built premium bracelets, accessories, and clothing that inspire others to Seek the Positive. While it has always been Kasidi’s personal vision, the company is the vehicle to spread the message of positivity and mental health to the world.
“The healing power of nature connects us to our roots and nurtures our mental health and happiness,” said Daniel Kasidi, Founder & CEO of Rastaclat. “We are excited to partner with Poler Stuff to build a first-ever apparel, accessories and camping gear collection that represents the beauty of nature and more importantly, the inspiration for our community to be active, experience the great outdoors and improve our physical and mental health.”
The Urban Camping collection will be available at Poler.com, Rastaclat.com and select retailers including online and in-store at Zumiez. For more information and to follow the partnership, please visit Rastaclat and Seek The Positive.
Born out of the Pacific Northwest in 2010, and re-emerged in late 2019, Poler Stuff bridges the gap between action sports and the outdoors. The originators of the #CampVibes movement, Poler makes functional and fun equipment, apparel and accessories for casual campers, weekend warriors, couch surfers and city dwellers seeking good times and simple pleasures in the outdoors. Poler is an owned subsidiary of Pacific & Everest Lifestyle Company. For more information on Poler, visit www.poler.com and @polerstuff on Instagram.
Ten years ago, Daniel Kasidi founded Rastaclat as a symbol of positivity. Over that time period, Rastaclat has reached over 228 countries and regions and inspired over 38
million people through their products. Rastaclat prides itself as a symbol of positivity,
doing good for yourself and others. It is Rastaclat’s main company belief that positive
action can change lives, inspire confidence & unite us as human beings. For more information on Rastaclat, visit www.rastaclat.com and @rastaclat on Instagram.
ABOUT THE SEEK THE POSITIVE FOUNDATION
The Seek the Positive Foundation is dedicated to impacting humankind through service, charitable grants and awareness to causes focused on equality and personal development. For more information on The Seek the Positive Foundation, visit www.seekthepositive.org and @seekthepositivefoundation on Instagram.