Vans Appoints Marissa Pardini as Global Chief Product & Merchandising Officer
Vans, the original action sports brand and icon of creative exploration, today announced that Marissa Pardini, Vice President & General Manager of The North Face Americas region has been appointed as Chief Product & Merchandising Officer for Global Vans
Stepping into this role December 1, Marissa will continue to leverage her extensive background and expertise across the retail industry to lead global product – apparel and footwear as well Vans’ merchandising function as the brand looks to further its objective to be consumer-minded, retail-centric, and hyper-digital brand.
“I couldn’t be more thrilled to rejoin the Vans Family and lead the Global Product Strategy in partnership with the talented teams,” said Marissa Pardini, incoming Chief Product & Merchandising Officer for Global Vans. “People and culture have always made Vans stand apart. I am excited to return home and inspire those around me with a purposeful vision and focus on driving the business forward.”
Initially joining Vans in 2010, Marissa played a fundamental role across a variety of roles and responsibilities including Vice President, DTC Merchandising where she was cornerstone in the brand’s ability to reach and exceed more than a billion dollars in DTC sales across a large fleet of multiple store formats. Marissa most recently has served as Vice President & General Manager of The North Face Americas region since 2020.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand supports the journey of creative exploration and self-discovery across action sports, music, art and design, delivering progressive platforms such as Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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