100% Unveils First Collection of Snow Goggles
100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to the mountains.
“With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” says VP of Global Marketing and Sales, Gwen van Lingen. “Having performance at the core of our brand is very important, but continuing to showcase bold creative design that we apply to all products we make is just as important. We saw an opportunity to really innovate and jumped at it, and we truly believe that the new snow goggle collection is going to shake up the industry.”
REVOLUTIONARY NEW CLASS OF SNOW GOGGLES – DEDICATED BY DESIGN — 100% is proud to introduce the new Snow Collection, with progressive technology and unmatched design. The introductory styles Norg, Snowcraft, and Okan are purpose-built to enhance the on-snow experience for riders of all levels.
Gwen van Lingen continued, “We worked very closely with the next generation of world-class ski and snowboard athletes including Olympic gold medalists, Zoi Sadowski-Synnott and Nico Porteous, and big mountain legend Richard Permin. Providing these top-performers with the critical equipment to perform at the highest level is a responsibility we take very seriously.”
“My partnership with 100% has given me unwavering confidence, as the team at 100% understands the performance requirements needed at the top level of competition,” says Zoi Sadowski-Synnott. “I was thrilled to showcase the new 100% Snow goggles during the 2022 Olympics, the product was exactly what I needed to compete on a global stage, amongst the world’s greatest athletes.”
THE unBREAKable MOLD – Our Flagship Norg goggle is equipped with our proprietary 3DPlane™ Molded Lens Technology, which harnesses the power of the technology from our revolutionary Armega goggle. The unique lens design provides unparalleled structural integrity, enabling the frame to remain soft and comfortable. Coupled with our Gravit8™magnetic quick change lens system, enabling quick adaptation in every condition mother nature can throw at them (MSRP $250.00 USD).
EXPECTATIONS, SURPASSED & EXPANDED – Snowcraft and its larger sibling, Snowcraft XL set the benchmark for a premium performance snow goggle series — delivering the utmost protection, visibility, and comfort for optimal performance on the mountain. The lenses in the Snowcraft series are interchangeable between both models (MSRP $180.00 USD).
FASHIONABLY FUNDAMENTAL – The Okan charges forward with premium performance and value in mind. Okan is everything you need, and nothing you don’t. With a premium lens, the goggles are perfect for the every-day rider. From the summit through the park, Okan offers an ample field of view with anti-fog and superior comfort. Every lens features premium mirror HiPER® tints for increased contrast and clarity (MSRP $110.00 USD).
Keep your eyes out for more behind the inspirational global campaign of the Norg Snow Goggle by 100%, created by world-renowned artist and photographer, Thibaut Grevet.
100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel, and sports protection. 100% empowers the most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.
The roots of 100% date back to 1982 when the superstars of Motocross wore the original 100% logo as a badge of honor on their race gear and helmets. Today, 100% is inspiring a whole new generation of athletes in various disciplines of sport, and asking them the original tagline: “How much effort do you give?”
The 100% brand boasts an impressive roster of athletes including seven-time Tour de France Green Jersey winner, and three-time road cycling World Champ, Peter Sagan; two-time 450 AMA Supercross champion Cooper Webb; Olympic Gold Medalist, UCI cross-country mountain bike world, and European Champ Jolanda Neff; Five-time UCI downhill world champ Loïc Bruni; #1 ranked long-course Triathlete in the World, Gustav Iden; Olympic Gold Medalist and X-Games Champion snowboard superstar Zoi Sadowski-Synnott; Olympic Gold Medalist Freestyle Skier Nico Porteous; four-time Olympic Gold medaling biathlon sensation, Johannes Thingnes Boe; MLB All Star Atlanta Braves Ronald Acuña Jr.