Jamie Salter of Authentic Brands Group Revisited
Jamie Salter, Founder, Chairman and CEO of Authentic Brands Group - File photo courtesy of ABG
With Authentic Brand Group most likely in the running to acquire Boardriders, we thought it was worth revisiting highlights from our previous interview with Jamie Salter, the founder and CEO of ABG. The conversation gives a glimpse of how ABG’s licensing strategy works and the approach ABG has taken with Volcom, which ABG acquired in 2019.
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