Revamped Electric is Ready to Scrap
Electric's management team: Snowy Lonsway, Randy Childress, Billy Benda, Josh Hartley, Steve Hurst, Carl Smith, Eric Mehlberg - Photo courtesy of Electric
Electric has quietly been rebuilding its executive team with some stars from the past and new players as well, and has big plans to revive the premium sunglass category at core retail. “I really think Electric can bring the category back,” President Steve Hurst said. “It’s probably risky to say, but I think we can do it.”
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