Buyers and swimwear brands gathered beachfront in Huntington Beach, Calif., Thursday for the two-day Swim Collective Show.

The mix of established and start-up brands drew buyers from Everything But Water, Hobie Surf, Maui Clothing Company, Nic Del Mar, REI, Revolve, Zumiez, Las Olas, and Huntington Surf & Sport.

The booth for SGS Sports, which represents Body Glove, Eidon, and Skye, was consistently busy throughout the day. The Ocean Terrace section, which housed Seafolly, Stone Fox Swim, Frankies Bikinis, and others, was also busy.

The trade show, which describes itself as “a reimagined buying retreat,” took place at the Pasea Hotel & Spa and was merchandised to also include exhibitors for swim-adjacent categories, including eyewear from brands such as Z Supply and Raen Optics, accessories from Aloha Collection and Pura Vida, and sunscreen and bug spray from L.A. Sol and Kinfield.

Breakfast, B12 shots, and fresh coconuts were among some of the amenities offered to attendees across the two days.

Below are photos from the first day of the show.

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  Tony Casella and Vanessa Casella, Pura Vida Southern California sales reps

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  Angi Hart showing Z Supply Eyewear

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  Valentine's Day-inspired frames from Z Supply Eyewear

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  Katrine Lee Larsen, founder of Copenhagen Cartel

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  Olivia Hartgers, Olive Surf founder and designer

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  Alexa Dodson, Lexa Swim founder and designer

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  Nichole Powell, founder and CEO of Kinfield

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  Maria Adelaida Rengifo, international sales manager for Corpo

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  The Johnny Was booth touted the company's scarf-inspired prints on swimwear and cover-ups

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  Meetings at the SGS Sportswear booth

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  The Aloha Collection booth

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  Fresh coconuts from Aloha Collection

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  From the Raen booth