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Photos from the Swim Collective Show Floor

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Liana White, Lauren Quinn, and Brandye Kemp of Bromelia. Proof Lab Surf Shop told SES the brand sells well.
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Buyers and swimwear brands gathered beachfront in Huntington Beach, Calif., Thursday for the two-day Swim Collective Show.

The mix of established and start-up brands drew buyers from Everything But Water, Hobie Surf, Maui Clothing Company, Nic Del Mar, REI, Revolve, Zumiez, Las Olas, and Huntington Surf & Sport.

The booth for SGS Sports, which represents Body Glove, Eidon, and Skye, was consistently busy throughout the day. The Ocean Terrace section, which housed Seafolly, Stone Fox Swim, Frankies Bikinis, and others, was also busy.

The trade show, which describes itself as “a reimagined buying retreat,” took place at the Pasea Hotel & Spa and was merchandised to also include exhibitors for swim-adjacent categories, including eyewear from brands such as Z Supply and Raen Optics, accessories from Aloha Collection and Pura Vida, and sunscreen and bug spray from L.A. Sol and Kinfield.

Breakfast, B12 shots, and fresh coconuts were among some of the amenities offered to attendees across the two days.

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Below are photos from the first day of the show.

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