RAEN Releases Latest Handcrafted Eyewear Collection
RAEN, a leading premium eyewear brand, has recently released its latest handmade eyewear collection, which combines essential classic style with innovative craftsmanship to offer new and unique designs with everlasting allure. The Spring / Summer 2023 Collection features handcrafted sunglasses exuding exceptional quality and character at affordable prices.
RAEN continues their commitment to making their high-quality, handcrafted eyewear pieces accessible to their community. Through their purposeful design approach which prioritizes quality and affordability, RAEN has made it possible for a wider range of people to enjoy their unique and stylish designs. In addition, RAEN’s dedication to craftsmanship and quality ensures that their products are built to last, which further adds value to their affordability. Overall, by combining quality, craftsmanship, and affordability, RAEN has created a compelling offering for their community, and has set an example in the eyewear industry by providing high-quality products that are approachable & accessible without ever compromising style.
“With this year’s collection, we focused on our craftsmanship and using the finest materials in our products.” Said RAEN Chief Marketing Office, Scott Bowers. “By leveraging our expertise in the industry, we are able to bring you the latest fashion driven designs at affordable prices. We believe that everyone deserves to look and feel their best, and we are committed to making that a reality.”
The SS2023 Collection offers uncompromising quality by utilizing only the finest materials, from select acetates to premium hinges and hardware, their handmade frames are carefully crafted for exceptional fit, all-day comfort, and long life. Precision optics from Carl Zeiss Vision deliver high-quality razor-sharp optical clarity and sharpness, as well as remarkable shatter resistance.
Combining unmatched design with uncompromising materials, the six debut designs are a showcase of craftsmanship for both men and women. The Spring / Summer 2023 Collection ranges from 149.95 USD to 184.95 USD and is available on RAEN website and select specialty retail.
The Spring / Summer 2023 Collection:
We tapped into the RAEN archives to revive Squire, one of our original Modern Classics. We updated the design and breathed new life into the silhouette with an improved fit, increased rim heights, and double beveled temples. This handsome, easy-wearing frame is a timeless look that both new and longtime RAEN fans will appreciate.
Inspired by Nikol, this dynamic frame takes everything great about that design and reimagines it with a bold, square silhouette. The angular, full-coverage look has a deep lens height, offering more vertical coverage and a ton of style. With accentuated temples and a robust acetate, Breya is sturdy, confident, and fun to wear.
Rufio is a progressive silhouette with a large, full-coverage design. We merged 90s inspiration with our signature Modern Classic approach to create a distinctive-yet-approachable frame. The robust hardware and wrapped end pieces give the frame a sleek look, while the wider fit suits a range of face shapes and personalities.
Ynez is a bold, angular fashion piece for those who want to make a statement. The distinctive brow-line wraps and continues down the thick temples, giving the frame a sleek look that’s edgy and interesting. With more volume and a wider fit, this frame will appeal to a range of tastes and face shapes.
Zelti is the latest addition to the Zafrique Ensemble collection in collaboration with Mikey February. We took the square formula for Rune and Rece and reworked it to create a rounded, fashionable silhouette. Sculpted beveling gives the frame substance and nuance, plus triple river hardware provides added distinction and durability.
A true Modern Classic, Basq continues our exploration of rounded silhouettes that are deceptively simple, timeless, and distinctive. Featuring a thin and light rim height, subtle end pieces, and a lean temple design, Basq is a clean acetate frame that fits and feels like a lightweight metal frame.
By prioritizing quality and attention to detail in the production process, RAEN is able to offer a product that not only looks great but also functions well and lasts a long time. Whether you’re lounging by the pool, hiking your favorite spot, or strolling through the city, RAEN’s latest collection offers eyewear that combines style and function, ensuring you look great and feel comfortable in any setting.
We sweat the details. Chase the sun in our latest handcrafted eyewear.
Visit raen.com to learn more about the company’s growing line of premium eyewear including the 2023 Optical Collection. Follow RAEN on Instagram, Facebook, Twitter, TikTok, and YouTube.
RAEN Optics, LLC is a premium eyewear brand founded in 2009 by three friends who shared a passion for surfing, design, and the free-spirted coastal lifestyle of California. RAEN products are designed in California by a team of experts who are dedicated to creating high-quality eyewear using the finest materials.
At RAEN, we believe that everyone should have access to premium quality eyewear without having to pay premium prices. That’s why we focus on creating carefully crafted, on-trend, fashion-driven eyewear that is attainable and accessible to all. We take pride in our attention to detail and are committed to bringing you the highest quality products at the best value for your money.
Our brand is built on the principles of modern design and classic handcrafted quality, and we are constantly pushing the boundaries of design within the eyewear industry. We are passionate collective of makers, dreamers, and explorers who are committed to creating truly timeless products that reflect our West Coast roots.
Join our inclusive community of adventure-seeking fun lovers, surfers, road trippers, artists, photographers, musicians, creators, and craftspeople and experience the freedom and inspiration that comes with the RAEN lifestyle. Whether you’re hitting the beach, going on a road trip, or just out and about, we have the perfect eyewear for you.