Matt Keenan Promoted to Vice President of Sales at BN3TH
Award-winning men’s next-to-skin underwear and base-layer brand BN3TH (pronounced “beneath”) is thrilled to announce that Matt Keenan has been promoted to Vice President of Sales effective March 1st.
“Matt has been an instrumental member of our team since his arrival three years ago,” said Dez Price, Co-Founder of BN3TH. “He consistently demonstrates exceptional leadership skills, a deep understanding of our industry and an unwavering commitment to our team and customers. Matt always goes above and beyond expectations with his energy and passion for the brand, so I’m very confident that he will excel in this new position.”
For the past three years, Keenan served as North America Director of Sales. He led the team through a period of remarkable growth at the wholesale level.
“I’m really proud to represent this brand and what our team has accomplished here in the last three years,” Keenan said. “The appointment to V.P. of Sales is an honor and a real career accomplishment for me. I’ve always been about the grind and hustle — it’s a part of my DNA — so it’s incredibly exciting to build a brand here in U.S. This new role is just an externally facing way to thank my amazing sales reps and our entire internal team for their tireless and incredible work. But nothing changes for me — I am so dedicated to this brand and this team. The future is insanely bright.”
BN3TH is dedicated to furthering innovation in both men’s next-to-skin apparel and through responsible processes that reduce harm to our planet. From carbon-neutral projects to turning recycled consumer plastic into super-soft, sustainable underwear, BN3TH’s growth and innovation continues to elevate the brand in the men’s underwear category. For more information, please visit www.bn3th.com.
BN3TH was started in Vancouver, British Columbia, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance
BN3TH was the first to create underwear with a three-dimensional pouch, and the patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office. Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate and style, while working hard to minimize the environmental impact of the business and contribute to causes that help preserve our planet. BN3TH was formerly known as MyPakage. For more information visit www.bn3th.com