Vans Launches New Surf VR3 Collection
Vans Surf is proud to announce the Surf VR3 Collection, designed to bring together the relaxed vibes of surfing and Vans’ continued commitment to more sustainably-focused clothing and footwear.
Vans believes that every little bit helps. That’s why this collection was made with strict material guidelines, including the Circle Vee, which leverages Vans’ VR3Waffle™ outsole, constructed from regeneratively grown natural rubber, sourced from farms using agricultural practices that are designed to promote diversity, enhance water cycles, improve soil health, and sequester carbon from the atmosphere.
Created with an appreciation for nature and nodding to future generations, the new Surf VR3 Collection features a selection of thoughtfully designed apparel and footwear, including the hero style of the collection, the Circle Vee in Ocean Blue. Rounding out the footwear is the UltraRange VR3 in Beach Sand and the Style 36 Decon VR3 SF in Sunshine.
The Circle Vee upper knit is made of 48% organic cotton, 47% hemp, and 5% nylon, giving this forward-thinking shoe a natural, classic Vans DNA look and feel while designed to reduce waste in production compared to Vans’ traditional cut and sew uppers. All linings are made with 50% organic cotton / 50% recycled cotton and laces with 100% natural jute fibers.
The Circle Vee’s VR3Cush™ midsole features a drop-in footbed that is made using 70% biobased PU foam (Fates™) partially sourced from plants per ASTM D6866-16 reference standard. This new drop-in footbed provides ultimate all-day comfort and support with a molded heel cup and arch shape.
Along with the Circle Vee and accompanying footwear styles, the VR3 Collection also features the Vans Wave SS Tee, Primary Vans Wave Elastic Boardshort and the Vans Wave Shallow Unstructured Hat. All the apparel in the collection was influenced by the color palette of the beach: the sun, sand, and waves that surfer’s treasure and protect.
The Surf VR3 collection is available now at Vans Surf retail locations and Vans.com/Surf. To learn more about Vans sustainability initiatives, visit Vans.com/sustainability.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors, and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music, and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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