BN3TH Expands Bike Category with New North Shore Liner Bibshort
Award-winning men’s next-to-skin underwear and base-layer brand BN3TH (pronounced “beneath”) is thrilled to announce the release of a mountain bike liner bibshort featuring their patented 3D MyPakage Pouch Technology.
BN3TH created this new version of the highly popular North Shore Bike Liner after receiving countless requests from customers to produce a bibshort with the same pouch and 12mm chamois pad combo. Being the first liner of its kind to feature such technology, the North Shore has won three prestigious product distinctions – IF Design Award, Good Design Award and ISPO Award.
“We had a lot of requests to make a bibshort version of our North Shore Bike Liner,” said Juliet Korver, BN3TH V.P. of Product. “So we created an articulated, ergonomic cut that’s fit to accommodate everything while in the bike-riding position. And with no waistband, there will never be anything pressing into your waist when leaning into your ride.”
The North Shore’s no-roll waistband has been replaced with lightweight elastic shoulder-straps and a breathable mesh back panel to make a bike bib like no other. Designed to be worn underneath shorts, this high-performance liner has the support you love about BN3TH underwear combined with a new world of comfort designed for your ride.
The North Shore Bike Liner Bibshort features BN3TH’s first-of-its-kind MTB-specific (Sea-to-Sky) STS Pad™ and patented MyPakage Pouch Technology™ to ensure everything is separated and secure. Plus, the durable silver anti-odor Ionic+™ technology kills stink before it starts. Flatlock stitching ensures every ride will be chafe-free and, with silicone grippers on the inner cuff, you’ll be the one riding up (not your shorts).
“This is hands down the most comfortable bibshort on the market,” professional mountain biker Geoff Gulevich said. “The wider straps up top sit comfortably and don’t cut off circulation. I’ve spent countless hours riding in this thing and the gang downstairs is loving the accommodations. I highly recommend trying one on your next ride.”
BN3TH is dedicated to furthering innovation in both men’s next-to-skin apparel and through responsible processes that reduce harm to our planet. From carbon-neutral projects to turning recycled consumer plastic into super-soft, sustainable underwear, BN3TH’s growth and innovation continues to elevate the brand in the men’s underwear category. For more information, please visit www.bn3th.com.
BN3TH was started in Vancouver, British Columbia, to radically change how men think about underwear. No one performs at their best when they’re adjusting. Or shifting. Or sweaty.
Increased Comfort = Increased Performance
BN3TH was the first to create underwear with a three-dimensional pouch, and the patented MyPakage Pouch Technology™ remains the key to our uniquely supportive fit. BN3TH engineers underwear and base layers that keep you comfortable for full days on the mountain, on the water, in the gym or in the office. Over time, BN3TH evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate and style, while working hard to minimize the environmental impact of the business and contribute to causes that help preserve our planet. BN3TH was formerly known as MyPakage. For more information visit www.bn3th.com