New Balance Drops New Collection in Celebration of “Grey Day”
Today, New Balance is celebrating “Grey Day”—a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the color grey. In the late 1970s, grey was originally borne as a solution for urban runners whose white shoes were getting destroyed by city conditions. The grey suede reinforced durability, matched the color of asphalt, and fit seamlessly into consumers’ lifestyle. Countless iterations of grey product later, the connection between the color and New Balance remains everlasting and endlessly versatile.
In tribute to Grey Day, the brand will release several exclusive new products including:
- A bespoke “Moon Daze” collection that will include versions of four classic New Balance silhouettes: the 550, 580, 9060, and Fresh Foam x More Trail v3. Drawing inspiration from the future and prompting us to think further beyond our world, “Moon Daze” begs the question: What would shoes look like after walking on another planet?
- A MADE in USA* capsule which outfits the 990v4, 990v6, 996, and 998, in grey hues aimed at telling a story of heritage and representing New Balance’s devotion to craftsmanship.
- A limited-edition Furon v7 football boot.
- A Numeric skate pack featuring the Tiago Lemos 808 and the Grey Day 306.
The brand will also launch a curated shop of existing grey footwear and apparel on newbalance.com.
“To New Balance, the color grey represents a history of innovation and serves as a global symbol of style – it is emblematic our unique path forward,” said Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance. “Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future.”
The Grey Day collections will be available on NewBalance.com starting May 12 with prices ranging from $130-$170 USD for the inline collection and prices ranging from $190 to $220 USD for the Made in USA collection.
*Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
