Westridge Brands Strikes Licensing Agreement with Iconic Surf Film “The Endless Summer”
Westridge Brands has announced the signing of a long-term licensing agreement with Bruce Brown’s “The Endless Summer”. This exciting collaboration allows Westridge Brands to create and distribute a range of beach goods, automotive accessories, and lifestyle products inspired by the timeless appeal of this iconic film.
Bruce Brown’s “The Endless Summer” follows two surfers as they chase the dream of an endless summer. It is a timeless exploration of the human desire for the perfect wave and the pursuit of a lifestyle characterized by an eternal summer. This legendary documentary propelled surfing from a niche sport into a worldwide phenomenon. It embodies the freedom and thrill of riding waves, inspiring generations of wanderers and igniting a lifelong love affair with the ocean.
With the agreement, Westridge will take responsibility for the design, production, and distribution of Endless Summer products globally at both wholesale and direct-to-consumer levels.
“The Endless Summer continues to be the most screened documentary in the world, and it’s been the ultimate icon of ‘California Cool’ for 60 years”, said Alec Semersky, President at Westridge Brands, “We are thrilled to deliver timeless products to both longtime fans of the film, and new fans around the world alike.”
“This collaboration represents the most comprehensive licensing deal that Bruce Brown Films has signed yet,” said Alex Mecl, CEO of Bruce Brown Films, “We look forward to working with Westridge on creating authentically inspired ‘Endless Summer’ products that continue to inspire a generation of new fans, and contribute to the film’s enduring legacy.”
Endless Summer products from Westridge Brands will be debuting summer of 2023.
About Westridge Brands, LLC
Westridge Brands is a brand management and licensing company committed to delivering innovative, high-quality goods that inspire and enhance everyday experiences. With a focus on culturally influential brands, Westridge creates lifestyle products that resonate with consumers across a range of categories.
About Bruce Brown Films, LLC
Bruce Brown Films, LLC is a Los Angeles-based film production and licensing company known for its iconic lifestyle and sports documentaries, including The Endless Summer and Academy Award-nominated motorcycle classic On Any Sunday, starring Steve McQueen and directed by legendary film director Bruce Brown. The company licenses its intellectual property, including the film library, in over 35 countries worldwide.