Xcel Wetsuits Signs Hawaiian Longboard Pro Sally Cohen to the Team
Xcel Wetsuits is pleased to announce the signing of world-class professional surfer Sally Cohen to the brand. Sally will support Xcel’s growing women’s business, help guide the direction of the women’s wetsuit line, and represent the brand in the global longboard community.
“Being from the North Shore of Hawaii, like Xcel, it is an honor to be part of a brand from my backyard” said Sally Cohen “Xcel makes one of the highest performing wetsuits, which is important to me as a professional surfer. I am excited to support Xcel and help them build out their women’s wetsuit business.”
Said Ian Stewart, Xcel Wetsuits head of marketing “We couldn’t be more excited to sign Sally to the family. Being from Hawaii like Xcel, she truly represents our brand and our DNA. Sally’s commitment to performing at the highest level is totally aligned with who we are.”
About Sally Cohen
Born and raised on the North Shore of Oahu, Sally is a top performing and ranked surfer on the WSL longboard tour and co-founder of Aokia Swim. Her father, Photo Gordinho, is a professional surf photographer. Her mother, Emiko Sakai-Cohen is a Japanese body board champion. Her older sister, Tina Cohen is a professional surfer and influencer. Last but not least, Sally’s youngest sister Julia Cohen, is following in her footsteps as a surf talent. Surfing and being in the ocean is part of Sally’s upbringing. She is back on the contest scene, now that she has recovered from an injury at the Surf Ranch, and she is ready to conquer.
About Xcel Wetsuits
Ed D’Ascoli founded Xcel in 1982, working from the bedroom of his Sunset Beach house. D’Ascoli found no shortage of inspiration from the world-class performances on display at his doorstep; and the opportunity to create and to connect high-performance products with the athletes who demanded them was irresistible. Xcel’s passionate focus on product development would become the defining characteristic of the brand. Xcel has been voted Surf Industry Manufacturers Association (SIMA) “Wetsuit of the Year” by its industry peers four times (2007, 2008, 2010, 2020).
