Redo Market Surf Auction Unveils 100 Of Most Collectable Surf Items
From Dale Velzy’s cowboy hat, to Jack London’s passport photo, to an original copy of A.R. Gurrey’s 1914 “The Surf Riders of Hawaii,” what has sold for an eye-popping $35,000 in the past, the newly launched Redo Market Surf Auction is bringing 100 of the most interesting and collectable objects in the surf universe to market. From fine art, to ultra-rare photography and publications, vintage tees, boardshorts, jackets, trophies and more, for the first time ever, it’s all things surf in one place.
Conceptualized by Redo Market Founder Randy Hild, whose career as an iconic brand builder, marketer and collector spans decades, the Redo Market Surf Auction seeks to provide a trusted, authoritative platform for the collectors and sellers to pursue the most rare and collectable surf memorabilia and ephemera. Advised by Randy Rarick, who’s one of the most experienced surf collectors on the planet today and has a vast and deep experience running surf-themed auctions.
“We’re proud to present the largest variety of historic surf collectables ever gathered in one place,” Hild explains. “Not only that, but we’re ecstatic to be able to help lend a hand in preserving and sharing the history, heritage and culture of surfing with a portion of our proceeds going to the Surfing Heritage and Culture Center.”
Vissla has also come on board as a sponsor and will be involved in the auction via content collaborations with their ambassadors and creatives, as well as activations before and during the auction window. Dedicated to creators, innovators and the art of surfing, it’s a perfect hit for such a unique event steeped in surf history and culture.
Among other highly collectable surf books in the auction are three very rare copies of Tom Blake’s 1935 “Hawaiian Surfriders,” one with a special tapa cover, another with a personal signature and inscription from Blake dated 1935. There are also two copies of Doc Ball’s 1946 “California Surfriders,” one being an original copy signed from Ball to fellow photographer LeRoy Grannis.
Diving into surfing’s golden era of the 1950s and 1960s, a Duke Kahanamoku lot features vintage surf trunks, a tee shirt from the original Duke contest (signed by Fred Hemmings and Ricky Grigg), as well as a number of pieces of event and personal ephemera.
Other lots include original Rick Griffin artwork, a very rare bound collection of the first eight volumes of Surfer Magazine, a comprehensive collection of rare posters, lobby cards and promotional material from Bruce Brown’s seminal “The Endless Summer. There are also a number of vintage clothing items including LeRoy Grannis’s personal jacket from the prestigious Duke Kahanamoku contest, as well as surf trunks, tees and more.
And for collectors of historic and vintage surfboard brands, there are impressive lots featuring Greg Noll, Dewey Weber and so much more.
The online preview for the auction will launch on July 28, 2023. Bidding will close on August 5, 2023.
A portion of the proceeds from the auction will benefit the Surfing Heritage and Culture Center and their mission to preserve and share the history, heritage and culture of wave-riding.
Learn more, preview auction items and register to bid at https://www.redomarket.com/auctions