VF Names Vans EMEA GM
Olsson’s appointment was effective Monday and comes just two months after he took on the vice president of sales position for Vans’ EMEA business.
“I am very grateful to VF Corp. for this new career opportunity and truly excited to rejoin the Vans family and contribute to its future growth and success,” Olsson said in his LinkedIn profile. “The brand and the culture it represents had a large impact on my life, starting 30 years ago when I was 14 years old growing up in Sweden.”
Olsson is a veteran with VF Corp. and its brands having also served as Dickies EMEA general manager, VF group digital account director, and as a key account manager at The North Face. He also held several sales positions in an initial stint with Vans from 2012 to 2016.
Olsson takes the reins of the EMEA region as the broader Vans business looks to recharge the brand with a focus on product innovation, enhancements for company-owned stores, and renewed efforts around the core.
“It is an honor to, many years later, lead the regional business of what is widely recognized as one of the original action sports brands and a global icon of creative exploration,” Olsson said. “I feel privileged to work alongside a team of exceptional individuals who inspire me. I look forward to leading and collaborating with this exceptional team, crafting together a ‘checkered’ future.”
Kari Hamanaka can be reached at email@example.com.
Editor’s Note: For other recent Executive Moves news, read about the appointment of Dave Tanner to the newly formed Aspen One.