Boardriders Licensing Partners Reference Guide
Here’s what we know so far about licensing partners under new Boardriders owner Authentic Brands Group.
The company is still actively signing deals, with more expected. For instance, no licensing partners have been announced yet for DC Shoes and VonZipper.
This information comes from a memo that Boardriders sent to retailers before the deal closed. Authentic has not officially commented on licensing partners yet except for Liberated Brands, which was officially announced Wednesday.
Quiksilver North America
Wholesale men’s apparel: 05 Apparel
Kids’ apparel: Centric Brands
Men’s and boys’ wetsuits: Liberated Brands
Men’s sleepwear and loungewear, men’s and boys’ underwear, adults' and kids' socks: Wiesner Products
Adults' and kids’ footwear: Galaxy Universal
Retail and e-commerce: Liberated Brands
Billabong North America
Men’s and women’s sportwear, adult sportswear, activewear, swimwear, outerwear, headwear and base layer products: Liberated Brands
Wetsuits: Liberated Brands
Kids’ Apparel: Centric Brands
Adults' and kids’ footwear: Galaxy Universal
Men’s sleepwear and loungewear, men’s and boys’ underwear, adults' and kids' socks: Wiesner Products
Retail and e-commerce: Liberated Brands
Roxy North America
Women’s sportswear, activewear and denim: 2253 Apparel
Women’s swim, casual and performance outerwear: The Levy Group
Kids’ Apparel: Centric Brands
Women’s and girls' footwear: Aldo US
Women’s and girls’ socks: Wiesner Products
Women’s and girls’ wetsuits: Liberated Brands
Retail and e-commerce: Liberated Brands
RVCA North America
Men’s and women’s sportswear, adult sportswear, activewear, swimwear, outerwear, headwear and base layer products: Liberated Brands
Men’s sleepwear and loungewear, men’s and boys’ underwear, adults’ and kids’ socks: Wiesner Products
Wetsuits: Liberated Brands
Retail and e-commerce: Liberated Brands
Element North America
Men’s apparel, men’s and boys’ underwear, adults' and kids’ socks: Wiesner Products
Honolua North America
Men’s and women’s sportswear, adult sportswear, activewear, swimwear, outerwear, headwear and base layer products: Liberated Brands
Retail and e-commerce: Liberated Brands
Europe, Australia and North Asia
Our reporting shows that the presidents in these regions- Nico Foulet, Greg Healy, and Sammy Yoo - are trying to standup operating companies so they can obtain the licenses for the Boardriders brands in the region and continue to run them.
However, it requires a lot of money and is quite complicated and is expected to take several months. In addition, there’s extensive labor laws in France that need to be worked through.
