Surfline Names Ross Garrett CEO
HUNTINGTON BEACH, Calif., Sept, 6 2023– Surfline\Wavetrak Inc, the leading provider of surf forecasting and video experiences, today announced that Ross Garrett has been appointed as Chief Executive Officer (CEO), succeeding Kyle Laughlin, who stepped down from the position.
Ross Garrett previously served the company for nine impactful years from 2011 to 2020, holding various key positions, including President. Garrett’s extensive experience building digital subscription products and his passion for the surf industry position him well for his new role at Surfline.
“We wish Kyle the best in his future endeavors and express our gratitude for his contributions to Surfline during his tenure as CEO,” said Surfline’s Executive Chairman, Jeff Berg. “We are excited to welcome Ross Garrett back to the company, this time as our Chief Executive Officer. Ross brings decades of experience in building innovative products, along with a strong track record within Surfline and the industry at large.”
Garrett’s appointment reflects Surfline’s commitment to strengthening its industry leadership and its dedication to creating the most innovative and useful forecasting services and video experiences for surfers and ocean enthusiasts around the world.
“For the last 35 years, Surfline has been an industry leader for the sport of surfing and its evolution. I couldn’t be more excited to rejoin the team at Surfline as CEO and double down on our commitment to provide surfers with products worth subscribing to,” said Ross. “The role, my skillset and my passion for this industry could not be more aligned.”
Surfline\Wavetrak continues to be a critical and trusted resource for millions of ocean-goers who use its sites, apps and products around the world every day. The company’s brand portfolio includes Surfline, Buoyweather and FishTrack.
Surfline\Wavetrak, Inc. provides live and forecasted ocean wave, wind, and weather information, editorial content, and other services to consumers, businesses, and government agencies worldwide. Headquartered in Huntington Beach, California with outposts around the world, Surfline\Wavetrak Inc. empowers its customers to pursue peak surfing, marine, and fishing experiences through premium subscription services on both web and mobile platforms. In addition to paid subscriptions, the Company also offers a wide range of marketing and advertising services designed to reach and connect with users of Surfline, Buoyweather, and FishTrack.