Centric Brands Makes Licensing Deal With Authentic Brands Group
Centric Brands LLC (“Centric” or the “Company”) announced today an exclusive licensing agreement with Authentic Brands Group (Authentic) to design, manufacture and distribute kids apparel for Quiksilver, Billabong and ROXY in the United States and Canada. Through this agreement, Quiksilver, Billabong, and ROXY will join Centric Brands’ diverse Kids portfolio of premiere industry-leading brands. By capturing the spirit of each brand and leveraging Centric’s unparalleled kids apparel expertise, the Company will drive product category growth and enhanced retail distribution for these iconic active lifestyle brands. Core product categories for girls and boys will include sportswear, activewear, and swim while developing opportunities for brand expansion through outdoor, surf, and skate product.
“We are thrilled to welcome the Quiksilver, Billabong, and ROXY brands into our licensed portfolio. These brands have been at the forefront of the action sports and lifestyle industry for decades and we feel there is tremendous runway for growth,” said Steve Pinkow, Kids Group President, Centric Brands. “As industry leaders in kids apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls.”
“Expanding the brands’ presence within the kids apparel market provides the ability to establish a lifelong relationship with consumers,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic. “We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric.”
The first delivery under the agreement will launch in Spring 2024 in size ranges Boys 0-20 and Girls 0-16 in better department stores, select specialty stores, and ecommerce channels.
About Centric Brands LLC.
Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment categories. The Company’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men’s and women’s apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company’s products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.
For more information about Centric Brands, please visit www.centricbrands.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®*, Quiksilver®*, Billabong®*, Roxy®*, DC Shoes®*, RVCA®*, Element®*, VonZipper®*, Honolua®*, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.