Salt Life Continues to Expand Retail Presence
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear, lifestyle apparel, and on-demand digital print strategies, is pleased to announce the continued expansion of its Salt Life® brand’s retail footprint through the opening of three new retail locations. These new doors include the brand’s first location in Virginia as well as two additional Florida locations and represent the next phase in Salt Life’s branded retail strategy offering both full-price and outlet options that cater to a wide audience eager to explore its range of high-quality ocean performance and lifestyle gear. Salt Life will finish 2023 with a total of seven new retail stores, including full-price and outlet stores in the following markets:
- Pembroke Pines, FL – February 2023
- Long Branch, NJ – April 2023
- Riverhead, NY – July 2023
- Deer Park, NY – July 2023
- Pompano Beach, FL – October 2023
- St. Augustine, FL – October 2023
- Williamsburg, VA – December 2023
Upon the December 2023 opening of its Williamsburg, Virginia location, Salt Life will operate an impressive total of 28 retail stores, including 15 full-price stores and 13 outlet stores across the country comprising over 55,000 square feet of retail floor space. The new location in Pompano Beach, Florida will also house a state-of-the-art content studio and multi-media broadcast platform for the Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, in connection with Salt Life’s unprecedented 10-year sponsorship agreement to serve as its official apparel and sunglasses provider.
“Continued expansion of our retail presence is an important piece of our omnichannel strategy and an exhilarating step forward for Salt Life, allowing us to bring the Salt Life experience to ocean enthusiasts in markets across the country,” said Jeff Stillwell, Salt Life Group President. “Our new stores are more than just retail storefronts; they are vibrant spaces where customers can immerse themselves in the salty lifestyle and experience our passion for all things on the water.”
Robert W. Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, “We are excited to see Salt Life provide more and more consumers with the opportunity to experience the brand in the amazing retail environments our team continues to develop. Sales in Salt Life’s retail channel are among the most profitable sales across our entire company and the consistent gains we see in key metrics such as conversion rate and transaction value continue to affirm our significant investment in this area.”
About Salt Life
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the Above & Below: a Salt Life Podcast and Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com, in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined 20 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing proprietary DTG2Go technology and innovation to customer supply chains. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores and mid-tier retailers, mass merchants and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 6,800 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.