In a strategic move to further its mission of leading video content innovation within the outdoor apparel and sports industry, The Hooligans Agency is excited to announce the addition of award-winning creative director and producer Aimee Tetreault to their dynamic team. Renowned for her lifestyle and high-stakes video production work that mirrors the agency’s commitment to creative innovation, her arrival marks a pivotal moment in The Hooligan’s mission to redefine creative content in the sector. 

As the new Head of Production, Tetreault will lead The Hooligans Agency’s video production efforts, overseeing all aspects of on-location production and post-production. She brings nearly two decades of experience working with a wide array of clients, including The North Face, Red Bull, Lululemon, Mountain Dew, Columbia Sportswear, Ford Bronco, and National Geographic. 

“We are thrilled to have Aimee join our team,” says The Hooligans Co-founder and Chief Creative Officer Shannon Fitzgerald. “Her unparalleled expertise in the outdoor industry, high-end commercial production, successfully dispatching cutting-edge teams to the most logistically difficult locations in the world, and proven ability to tell ground-breaking stories is a testament to her determination and talent.” 

Tetreault’s fierce advocacy for social justice and environmental causes also echoes the values of the agency known for its steadfast commitment to social advocacy. “Our shared goals of pushing creative boundaries and making a positive impact through our work make this an exciting strategic partnership. We are poised to not only engage consumers in new ways but also inspire transformative action on pressing issues like climate change and equality.” 

The strategic partnership underscores a mutual commitment to transform how brands connect with their audiences. It signals a promising future for outdoor apparel and sports sectors looking to make a genuine impact. 

Fitzgerald concludes, “The Hooligans specialize in seamlessly integrating serious issues like climate change into a brand’s video marketing strategy, creating engaging and dynamic content rather than dull, didactic public service announcements. Aimee shares our belief that content can be entertaining AND substantive and that these qualities aren’t mutually exclusive. In a world that demands constant innovation when it comes to video content, adding Aimee to the team is further proof that The Hooligans Agency continues to find new ways to define the conversation, not follow it.” 

You can find The Hooligans Agency’s showreel here.

About The Hooligans Agency 

The Hooligans Agency is a minority and female-owned team of diverse, experienced, and forward-thinking content makers from inside and outside The Beltway. 

Known for its unique blend of creative innovation, data-driven storytelling, and steadfast commitment to social advocacy, the agency has cultivated a proven track record of delivering high-quality, “culturally dope” storytelling experiences – fast and cost-effectively. 

The video-focused boutique agency brings over 30 years of collective expertise in the brand side, advertising, entertainment, D-political, advocacy, and social impact sectors. 

Their clients include agencies, D-political campaigns, advocacy organizations, nonprofits, and brands who share their belief that “Great content really can change the world.”