Autotype and House Industries are proud to present their first art and apparel partnership. For over 30 years, House Industries has used letterforms to visualize legendary brands such as Hermès, Porsche, The New Yorker, and Jimmy Kimmel. Designed with intention, the new collection honors House Industries’ inimitable typefaces and pays homage to the rich legacy of typography in everyday communications. The collection is exclusively available on Autotype (autotypedesign.com) and available at the Heath Ceramics Los Angeles showroom. Guests will have the opportunity to visit the installation and explore the collection that celebrates the art of typography. 

This collaboration grew from a shared passion for typographic communication and its influence across all facets of our lives. Fonts are the raw ingredients of visual communication; the history and design of letterforms and how they create an emotional impact lies at the core of modern design. The Autotype and House Industries collection embodies this narrative, marrying the elegance of typography with everyday lifestyle products across multiple categories and styles. 

The collection honors both the history of House Industries and typography as a whole, highlighted by two distinctive design concepts. 

“At House, the appreciation for type goes beyond its natural habitat of the page or screen,” comments Andy Cruz, Co-Founder of House Industries. “In partnership with Autotype, we’ve created a series of images that not only holds personal significance to us, but more importantly pays tribute to type as an art form.” 

The first design is the Neutraface A to Z eye chart, showcasing the eponymous geometric sans serif House font. Neutraface marked a pivotal moment for House Industries, when a type family that was inspired by the sensibilities of mid-century master architect, Richard Neutra, became one of the world’s most coveted font collections. 

The second concept dives into the rich history of “film” typography. New York based Photo-Lettering, Inc. (affectionately known as PLINC) pioneered photo-composition of typography starting in 1936, and lasted until the start of digital publishing in the late 1980s. The typographic work of Photo-Lettering defined a golden era of advertising and popular culture. PLINC’s main business was setting headlines and advertising text from their amazing collection of over 10,000 alphabets, the largest library ever created by a single type foundry. In April 2003, House Industries acquired the entire physical archive of Photo-Lettering, Inc., including thousands of alphabets in film negative and positive format. Since the acquisition, House has been digitizing and releasing some of their favorite PLINC fonts to share as new communication tools with designers. Question mark and ampersand “glyphs” were enlarged from these original Photo-Lettering films and incorporated into this collection to celebrate the history of these ubiquitous designs. 

The collection features a selection of House’s favorite typographic specimens translated onto fine art canvases, serigraphs, housewares, and an array of apparel, all celebrating the art of the letterform. T-shirts are available for purchase at $40 to $45 each. Canvas prints will be offered in limited editions of 250, with each print numbered and accompanied by a certificate of authenticity. The canvas prints come in two sizes: 30×40 inches priced at $1,200 and 40×60 inches at $1,800. Hand-pulled 26×20 inch serigraph prints will also be available for $150. Notably, 5% percent of every purchase will be dedicated to supporting Letterform Archive, a nonprofit design institution—a significant contribution that aligns with the celebration of typography and visual communication. 

“At Autotype, we understand that typography is not just a tool but a language — a language we speak fluently to convey messages that resonate deeply with our audience,” comments Derek Galkin, Co-Founder of Autotype. “Working with House Industries was a privilege, and being able to tell their story through a different creative medium is what we do.” 

Autotype and House Industries invite individuals to embrace the art of typography through their collection, available exclusively on Autotype (autotypedesign.com) and the Los Angeles location of Heath Ceramics. For more information on House Industries, please visit houseindustries.com. To learn further about Autotype, please visit autotypedesign.com. 

About Autotype: 

Autotype is a brand that intersects design innovation and world-class collaboration. Guided by our design studio Group A, we push creative boundaries, foster a community around shared standards, and create extraordinary product experiences. Celebrating design across a broad spectrum of disciplines, Autotype has collaborated with industry leaders such as Todd Snyder, Pamela Shamshiri, Marmol Radziner, and ICON 4×4. 

About House Industries: 

House Industries is a font foundry and design studio founded by Andy Cruz. For over 30 years, House’s approach to letters and numbers has wandered somewhere between creating functioning fonts and fine art. In addition to their own design work, House has visualized some of the world’s most interesting brands, products, and people, such as: Jimmy Kimmel, Hermès, Lego, The Eames Office, Heath Ceramics and The New Yorker. House’s work is in the permanent collections of the Smithsonian’s Cooper-Hewitt National Design Museum and The Henry Ford Museum of American Innovation.