How Tilly’s Has Supported Youth Mental Health with Tilly’s Life Center

TLC SES Industry Insight Lead Image 2
Photos courtesy of Tilly's

The action sports industry is all about having fun, building community, and pursuing our passions. Tillys, Inc. (NYSE: TLYS, “Tilly’s”) is bringing together its brands to support youth at the Tilly’s 17th Annual Charity Golf Tournament, “Around the World in 18 Holes,” which will benefit Tilly’s Life Center (TLC). Their annual golf tournament is well known for its creative hole activations, and this year, it features elements from countries all over the world. The event promises to be an enjoyable and memorable one, with top-quality food and drinks, exciting giveaways, contests, live entertainment, and more.

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Photo courtesy of Tilly’s

Tilly’s is aiming to raise more than $200,000 for TLC, a non-profit organization dedicated to helping combat anxiety, depression, suicide, and overall poor decision-making among young people. TLC provides critical life skills, practical tools, and healthy coping techniques that are essential for leading happier, healthier, and more productive lives in school and beyond.

The following brands and companies are contributors to this year’s event: 26 International, 47 Brand, 9th Life Apparel, ACOA Collection, Aqua Blues, Billabong, Bozzolo, Brixton, Cactus and Pearl, Captain Fin, Catalyst Creative Group, Chor, Converse, CPTN Apparel, Crocs, DD Apparel, Dickies, DIFF Eyewear, Dizzy Lizzy, Dr. Martens, Emory Park Clothing, EPIC Collective, Ethika, FMF Racing, Guess, Heart ‘n Hips, Herschel, Independent/NHS, Jacob Supplies, Jain Company, JREAM, Katin USA, KC New York, King Ice, Kiriuos, La La Land, Last Call Co., Libertad, Maui & Sons, Mayblanc, Mia Shoes, Mitchell & Ness, Neff Headwear, New Balance, Niki Biki, Nikxie, Nixon, Nomadix, Oakley, OBEY Clothing, Oliver Logan, Primitive Skate, Quiksilver, Rainbow Sandals, Rastaclat, Ray-Ban, Reebok, REEF, Rhythm Livin’, Rip Curl, RVCA, Salty Crew, Sandy Par, Shantex Group LLC, Skullcandy, Skye Jewelry, Slow Tide, Sorel, Stance, Sullen Clothing, Sun Bum, The North Face, The Sourcing Co., True Religion, Urban Episode, Urban Nation, VANS, Volcom, Wendy Lou Accessories and Youth & Revolt. While friendly competition for market share exists in any industry, customers appreciate and support top brands coming together to raise awareness on youth mental health issues, something that, in the past 10 years, has become increasingly important for today’s youth.

In short, it has become increasingly important for companies to support and advocate for the issues their customers are facing. Long ago, Tilly’s recognized the alarming need for youth mental health services and began partnering with TLC on a variety of events and initiatives to raise awareness and funds.  With continued support from Tilly’s, local brands, and others, Tilly’s Life Center can help more teens acquire essential life skills and a positive mindset to move past trauma, navigate challenges, and thrive. This is a critical cause, and Tilly’s is an outstanding example of supporting your target market by addressing their needs, meeting them where they are, and including industry partners in your mission to do good. To support and learn more about TLC, please visit